BMW Canada Announces Partnership with Bobsleigh Canada Skeleton

BMW Canada is taking its participation in Canadian sports to another level by partnering up with Bobsleigh Canada Skeleton, or BCS, the national governing body for the sports of bobsleigh and skeleton in Canada. This three year partnership will have BMW Canada providing vehicles and funding for continuing support for high performance Bobsleigh and Skeleton programs. BMW Canada is always committed to being number one and right after setting up Team BMW for Sochi 2014, the partnership with Bobsleigh Canada Skeleton is only fitting.


“BMW Canada is pleased to partner with Bobsleigh Canada Skeleton and its athletes in our continued support of amateur sport on a national level.” said Eduardo Villaverde, President and CEO of BMW Group Canada. “Bobsleigh Canada Skeleton is an organization that identifies with core values of the BMW brand and we look forward to supporting their athletes in the quest for gold at the 2014 Sochi Olympic Games.”


BMW Canada will also be the Official Helmet Provider for the Canadian Bobsleigh Team, fitting the Men’s and Women’s teams with premium, high-performance BMW helmets to assist every athlete in their drive for the gold.

Rosalind posing for a photo with the 328i xDrive Touring

Rosalind posing for a photo with the 328i xDrive Touring

Following the support for our Canadian national athletes, we at Brian Jessel BMW had Rosalind “Roz” Groenewoud with us to pick up her own 328i xDrive Touring as a part of the Team BMW sponsorship package, before heading up to the training facilities set up on Whistler, just north of Vancouver, B.C.

Canada’s bobsleigh and skeleton athletes will be participating at the World Cup in Calgary, starting tomorrow, November 29th. For more information on BMW Canada’s partnership with Bobsleigh Canada Skeleton, visit

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