April 29, 2014
Comments Off on First drive of the 2015 BMW i8

First drive of the 2015 BMW i8

BMW i8 rear view

Photo: Graeme Fletcher, Driving.ca


Yesterday, Driving.ca posted their First Drive of the 2015 BMW i8. Like most high performance vehicles today, the i8 features different Driving Experience modes that tune the suspension and change how the drivetrain responds to driver input. This review focuses on those driving dynamics, as well as the ways that the two powertrains work together to provide maximum torque, maintain traction, or boost efficiency. Continue Reading →

February 4, 2014
Comments Off on Everything you want to know about the 4 Series Gran Coupé

Everything you want to know about the 4 Series Gran Coupé

The upcoming 4 Series lineup has now been revealed to include it’s own Gran Coupé version and, according to BMW, it is “the first four-door coupe in the premium mid-size class”, joining the ranks with the 4 Series Coupé and Cabriolet to rival the Audi A5.


Domagoj Dukec, Head of Exterior Design at BMW and Paloma Schmidt-Braekling, Product Manager for the 4 Series Gran Coupe, talk about the new 4 Series Gran Coupé in detail here:

The 4 Series Gran Coupé, at launch, will be featuring a range of three petrol engines (420i, 428i, 435i) and two diesel engines (418d, 420d), all mated to either a six-speed manual transmission or an eight-speed automatic gearbox. For the top-end of the range, 435i has been factory rated to produce 302BHP and accelerate from 0 to 60MPH in under 5.2 seconds. The more economical 418d is expected to return approximately 62.8MPG and emit only 119g/KM of CO2.

The new 4 Series Gran Coupé will also feature rear wheel drive as standard, but xDrive will also be available as a four wheel drive option. Prices are expected to start at $42,000 in the U.S market for the 428i base model.

For more details about the 4 Series Gran Coupé, visit the BMW Canada 4 Series Gran Coupé page.

January 29, 2014
Comments Off on Globe and Mail’s Jeremy Cato reviews the 2014 X5 5.0i

Globe and Mail’s Jeremy Cato reviews the 2014 X5 5.0i

The full review by Cato can be found online by following this link.


The X5 is no doubt one of BMW’s best selling models; especially when you consider that it was the pioneer for the Sports Activity Vehicle in the automotive industry. Jeremy Cato,  senior author for Globe and Mail’s Globe Drive and an automotive industry writer for 25 years, had a chance to review the All-new 2014 X5 5.0i and had mostly only great things to say.

He scored the ride quality at a 9/10, opening the article with a great headline: “BMW’s big beast is bold and buttery smooth”, underlining the fact that the “X5 5.0i is muscular enough to be called a truck, yet the engine is buttery smooth and quiet”. Cato follows it up with the fact that he’s “floored by the small-car handling of a modern, luxurious truck with three rows of seats and the technology of a spaceship”.


The only true concern Cato had for the X5 was that it wasn’t revolutionary – only evolutionary from the previous generation of X5 and not bringing enough to the table to truly be revolutionary. To that, I can only say that it sometimes takes baby steps before you can leap into creating history, like the first X5 did with the Sports Activity Vehicle market.


January 24, 2014
Comments Off on 2014 is the Year of BMW!

2014 is the Year of BMW!

Vancouver, Richmond, Burnaby – the entire Lower Mainland – is home to many that celebrate the Lunar New Year. This Lunar New Year is set to arrive on the 31st of January and according to the Chinese calendar, it will be the year of the Horse. Now here’s an interesting fact – BMW is also known as “Bao Ma”, or “a precious horse” in Chinese.

The two characters for "Bao" and "Ma", also used to represent BMW.

The two characters for “Bao” and “Ma”, also used to represent BMW.

“Bao” – “precious or of high value” and “Ma” – “horse”. Literally translated, it can mean “a treasured horse”. Considering how horseback was one of the only modes of land transportation in ancient history, a treasured horse could very well be seen as The Ultimate Driving Machine. After all, the power output of an engine is gauged by horsepower for a reason.

It’s almost a no-brainer: 2014 will be the Year of BMW. With the release of the several new lines for the active-luxury car market such as the 4 Series, 2 Series, the all new X5 and even more to come in electric vehicles for 2014, this is going to be an amazing year for everyone to experience Sheer Driving Pleasure with BMW.

January 20, 2014
Comments Off on The History of the BMW Roundel

The History of the BMW Roundel

28th October, 1913 – Rapp Motorenwerke, the company that would become BMW in only four short years, is founded by Karl Rapp and Julius Auspitzer. The company’s mission was to build and sell engines of all types, with a focus on internal combustion engines. Karl Rapp would be the sole person behind design and development.

Rapp Motorenwerke used the following roundel to identify itself; “rappe” being the word for black horse, it would be prominently featured in the Rapp Motorenwerke logo.

Rapp Moterenwerke Logo

Rapp Moterenwerke Logo

Around mid-1917, Rapp Motorenwerke found itself to be an essential contributor to Germany’s war effort and now experiencing a monumental windfall, but only due to a designer and engineer named Max Friz, who had been previously working for Daimler (which would later have Mercedes-Benz as a subdivision). Karl Rapp’s contract was terminated and the company would move on to a new logo and a new name on the 21st of July, 1917: Bayerische Motorenwerke – BMW.


Evolution of The BMW Roundel

The first BMW roundel had been created through re-use of the Rapp Motorenwerke roundel, replacing the black horse with the colours of the Bavarian flag, only reversed as it was heavily regulated during that time. This design was in no way related to a white propellor cutting through blue sky, which is still common misconception today due to a design used for the cover of a technical book used for airplanes in 1929.

The BMW roundel superimposed over an airplane propellor

The BMW roundel superimposed over an airplane propellor

The BMW roundel itself would experience many subtle changes in posters, magazines, photographs; it wasn’t until the 1950s that BMW had decided to create a concerted effort to unify and solidify the roundel’s design in all media. The lettering was now white only and it began using a sans-serif font.

BMW experimented with the idea of a different roundel for its Motorsport division, featuring the 1954-onward BMW roundel and adding the Motorsport colors surrounding it. This never took off, but eventually became the basis for the M followed by the three stripes design.

By the year 2000, the BMW roundel had evolved into it’s latest design, using bolder font and gradients to give it a 3D effect in print media. The BMW roundel is now ranked in the top ten of the world’s most recognized commercial logos and is an iconic symbol in its own right. Its original and simplistic design has turned into a dynamic and strong icon – very fitting for it’s current line of dynamic, sporting and luxurious automobiles.

January 8, 2014
Comments Off on Brian Jessel BMW – Setting the bar for luxury new car sales in Canada

Brian Jessel BMW – Setting the bar for luxury new car sales in Canada


Vancouver’s Brian Jessel BMW has once again set the bar for luxury new car retailing in Canada, having sold 1843 new BMWs and 2873 BMWs overall in 2013.  Such a feat is no easy task given the depth of the luxury car market in Vancouver, which touts one of the greatest number of Mercedes, Audi, Lexus, Porsche, Land Rover, and other luxury car dealerships per capita in Canada. Brian Jessel BMW’s 200+ employees – all dedicated to working toward providing the ultimate buying experience that any BMW owner would expect to enjoy when picking out their new luxury automobile – each share the congratulations for making Brian Jessel BMW Vancouver’s, and Canada’s marquis BMW retailer.

Moreover, we at Brian Jessel BMW would like to thank you, our loyal customer, for allowing us to be a part of your BMW experience and for helping us to continue making each year another banner year. We look forward to another exciting and rewarding year for 2014, driven by the unparalleled ‘Brian Jessel Experience’ and our dedication to our customers.

December 9, 2013
Comments Off on Is your BMW ready for Winter in Vancouver?

Is your BMW ready for Winter in Vancouver?


Cold weather/winter tires are necessary when outdoor temperatures reach below 7°C and Vancouver is already seeing temperatures as low as -7°C! If your current tires aren’t rated for cold weather or winter, look no further than Brian Jessel BMW!

Brian Jessel BMW has a special for winter tire packages with pricing as low as $1700 for BMW Star Approved tire and wheel packages for your BMW. Each package is picked and designed, alongside tire manufacturers, by BMW to meet their standards to keep your specific BMW performing as they should in the snow or in the rain. Give us a call at 604-222-7788 or visit our website for more details.

Make sure your BMW is ready to handle the Winter weather and stay safe!

November 28, 2013
Comments Off on BMW Canada Announces Partnership with Bobsleigh Canada Skeleton

BMW Canada Announces Partnership with Bobsleigh Canada Skeleton

BMW Canada is taking its participation in Canadian sports to another level by partnering up with Bobsleigh Canada Skeleton, or BCS, the national governing body for the sports of bobsleigh and skeleton in Canada. This three year partnership will have BMW Canada providing vehicles and funding for continuing support for high performance Bobsleigh and Skeleton programs. BMW Canada is always committed to being number one and right after setting up Team BMW for Sochi 2014, the partnership with Bobsleigh Canada Skeleton is only fitting.


“BMW Canada is pleased to partner with Bobsleigh Canada Skeleton and its athletes in our continued support of amateur sport on a national level.” said Eduardo Villaverde, President and CEO of BMW Group Canada. “Bobsleigh Canada Skeleton is an organization that identifies with core values of the BMW brand and we look forward to supporting their athletes in the quest for gold at the 2014 Sochi Olympic Games.”


BMW Canada will also be the Official Helmet Provider for the Canadian Bobsleigh Team, fitting the Men’s and Women’s teams with premium, high-performance BMW helmets to assist every athlete in their drive for the gold.

Rosalind posing for a photo with the 328i xDrive Touring

Rosalind posing for a photo with the 328i xDrive Touring

Following the support for our Canadian national athletes, we at Brian Jessel BMW had Rosalind “Roz” Groenewoud with us to pick up her own 328i xDrive Touring as a part of the Team BMW sponsorship package, before heading up to the training facilities set up on Whistler, just north of Vancouver, B.C.

Canada’s bobsleigh and skeleton athletes will be participating at the World Cup in Calgary, starting tomorrow, November 29th. For more information on BMW Canada’s partnership with Bobsleigh Canada Skeleton, visit http://www.bmw.ca/bcs.

November 27, 2013
Comments Off on BMW to Double Carbon Fiber Production

BMW to Double Carbon Fiber Production

A display of the BMW i3's Carbon Fiber Chassis

f A display of the BMW i3’s Carbon Fiber Chassis

With the huge success of the all-new BMW i3 and a first for the automotive industry for a mass-produced carbon fiber chassis, BMW’s plant in Moses Lake (Washington, U.S.) is looking to drive up the production power of its carbon fiber. According to reports, the BMW i3 has already been met with over 10,000 orders and to keep up, the Moses Lake plant in the U.S. is looking to double its production power.


Multiple spools of the material used to weave the carbon fiber. Several of these are fed into a loom for the weaving process.

Carbon fiber was the material of choice for BMW to offset the naturally heavy weight of batteries used to power an Electric Vehicle. The material produced in Moses Lake is being processed at a BMW plant in the city of Landshut in Bavaria, Germany. The Landshut plant is currently producing CFRP (carbon-fiber-reinforced polymer) body components for the BMW i3 and BMW i8. Representatives for BMW have already confirmed that they will be looking to bring the same carbon fiber material that’s currently used to other, future BMW series vehicles.

November 22, 2013
Comments Off on Engine Preheater Systems Available Now!

Engine Preheater Systems Available Now!

Landing_Page_service_Nov (3) copy

Severe cold weather conditions can impact how quickly your vehicle starts. That’s why an efficient Engine Preheater System is now available for your BMW.

• A preheated engine means reduced cabin warm up time.
• 33% reduced emissions on cold startups.*
• Tested in temperatures as low as -40°C.**
• Engineered for your BMW by DEFA.
• Fully sealed connectors and components to prevent corrosion from water and salt.

The Preheater System’s power source is also a battery charging system that extends the life of your battery, keeping it at its optimal performance level.

Preheater Systems starting at $695 installed. Complete with 2-year Parts and Accessories Warranty when installed with Brian Jessel BMW. Give us a call today at 604-222-7788 for more details or book your service appointment now at Brian Jessel BMW to get it installed in your BMW.

*External laboratory. Test Center Tiilila – Finland. BMW 525i Touring. Saving 2.5l/100 kms within first 4 cycles (11 km and 13˚ drive time) at -20˚C.
**External laboratory. University of Ontario Institute of Technology. Tested on BMW X5.
†Preheater for 2012 BMW 528xi with N20 engine. Includes 2 hours of labour at $115/hour before taxes. Prices quoted are suggested manufacturers’ retail prices. Price may vary. All prices are in Canadian dollars. Taxes extra. Prices subject to change without notice.